Our Vision
Founded in February 2020 by Sophie Lawrence, ecoLOOK began as a simple idea and has since grown into a brand offering thoughtfully created beauty products for everyone.
Before ecoLOOK existed, I was working full time while quietly battling ongoing health challenges. After years of medical appointments and unanswered questions, I was eventually diagnosed with severe fibromyalgia, chronic fatigue and other related conditions. This moment became a turning point! One that required a deep re-evaluation of what balance, wellbeing, and fulfilment truly meant.
Rather than allowing these challenges to define me, I chose to see them as a catalyst for change. So began rebuilding my life around creativity, intention and self belief! Reconnecting with a lifelong passion for makeup and natural beauty. Through determination, adaptability and a renewed sense of purpose. ecoLOOK was born.
We stand as a reflection of that journey, a brand rooted in resilience, self expression and mindful living. ecoLOOK is built for those who believe beauty should feel good, do good and be accessible without compromise.