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The Full Story

About

Welcome to ecoLOOK, your number one source for all things naturally cosmetic. We're dedicated to giving you the very best of natural beauty, with a focus on cruelty free and ethically sourced ingredients.

Image by Chelsea Bock

VISION

Founded in February 2020 by Sophie Lawrence, ecoLOOK has come a long way from its humble beginnings as just a thought, to now having amazing beauty products available for everyone. When I first started out, I had a full time job working 38hours a week. I started feeling really unwell and run down all the time. Finally after 8 years of going back and forth between Doctors and specialist I was finally diagnosed with severe fibromyalgia, chronic fatigue and other health issues. I then had to re evaluate what to do with my life. I was very lucky as I have an amazing partner who has supported me and has made me realise my illness is a part of me and that it doesn’t have to define me. With his love, help and support I started to believe in myself and realised I can go follow my passion which is makeup. 

Image by Peng Chen

MISSION

My motivation is to find more information on eco - friendly makeup, which drove me to realise that if you want natural ingredients and less plastic you always seem to pay more for it. This is how ecoLOOK was created. I want to provide the best look, use only important natural ingredients while keeping the cost affordable for everyone. You can still have luxury without having loads of harmful and pollutant ingredients. So with hard work and inspiration ecoLOOK turned it into a booming online store. We now serve customers all around the world, and are thrilled to be a part of the natural, eco friendly and cruelty free cosmetics community.  

 

We hope you enjoy our products as much as we enjoy creating and offering them to you. If you have any questions or comments, please contact us.

Image by Peng Chen

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ecoLOOK vegan friendly
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